Podcast: Meet The Proud Parents of Dash & Lili, Social Media’s Favorite Corgi Duo

What does it take to turn a viral moment into a meaningful brand? For many content creators that go viral on social media, fame can fade fast if it isn’t built on something deeper.

In this episode of Barking Mad, we sit down with Adriane and Mike Wang, the duo behind Dash & Lili, a beloved pet influencer channel with a massive following across TikTok, Instagram, YouTube, and Facebook. What started as a few cute videos of Dash playing in his signature throw-the-toy style turned into a full-fledged pet influencer brand, complete with millions of loyal fans and a community of pet parents seeking insight and entertainment. But behind the highlight reels and viral videos lies a story of intention, trial and error, and deeply personal values.

What You’ll Learn 🔍

• The Dash & Lili origin story
• How a spontaneous video launched Adriane & Mike’s journey into pet influencer stardom
• One couple’s mindful philosophy around brand partnerships and endorsements
• How social media platforms can be used for social good and pet advocacy
• Questions pet owners should ask when purchasing pet nutrition products

Join us as we peek behind the viral content curtain in a candid, thoughtful conversation about digital storytelling, fandom, and the business of loving your dog out loud. Tune in today!

🎧 Find Barking Mad on the BSM Partners website, as well as on Spotify, Apple Podcasts, Amazon Music, iHeart Radio, and Podlink.

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About the Author

Jordan Tyler is the Director of Media at BSM Partners and co-host of the Barking Mad podcast. She has more than five years of experience reporting on trends, best practices and developments in the North American pet nutrition industry. Jordan resides in Bentonville, Arkansas, with her husband and their four furry family members.