Podcast: Inside Pet Food Misinformation, Influencer Claims & SUPERZOO 2026 Trends

Pet parents have more nutrition information at their fingertips than ever before, but more information doesn’t always mean better information. This month’s episode of Zoomies takes a closer look at how we decide which voices, claims, and trends deserve our trust as pet owners. 

Bryce Francois of BK Pets knows firsthand how convincing pet nutrition content can be when it comes from someone who sounds confident and credible. After building his own beliefs and platform around advice he later began to question, Bryce made the difficult decision to publicly change his position and focus on evidence-based information, even when doing so cost him followers, partnerships, and relationships. Jordan Tyler and Dr. Stephanie Clark talk with Bryce about the importance of checking credentials, challenging your own assumptions, and leaving room for nuance. Jordan and Stephanie also bring that same mindset to the SUPERZOO show floor and August’s industry headlines. 

What You’ll Learn: 

• How to think more critically about pet nutrition advice on social media 

• Why changing your mind can be a strength when the evidence changes 

• Why pet food terms and trends deserve more than a surface-level look 

Whether the advice comes from an influencer, a product label, or the latest industry trend, one question is worth keeping in mind: What evidence supports it? Tune in to this month’s Zoomies for a thoughtful look at how asking better questions can help pet parents make more informed choices, and follow us on  YouTube, Instagram, and TikTok to join the conversation! 

🎧 Find Barking Mad on the BSM Partners website, as well as on Spotify, Apple Podcasts, Amazon Music, iHeart Radio, and Podlink. 

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About the Author

Cady Wolf is an Analyst at BSM Partners. She graduated magna cum laude with a degree in English from Brigham Young University-Idaho, and she currently lives in Rexburg, Idaho with her husband, their two cats, and pet tortoise. She loves animals and learning about how to help pet brands and pet parents alike.