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Podcast: ‘Boy Kibble’ and Summer Safety Updates Every Pet Parent Should Know

July 3, 2026 Cady Wolf

Summer is bringing more than warm weather to the pet world. In this month's Zoomies, Dr. Stephanie Clark and Jordan Tyler round up the latest pet industry headlines, unpack TikTok trends, and share timely safety reminders every pet parent should know.

From the internet's latest obsession with "boy kibble" to major pet food recalls, ongoing grain-free litigation, and emerging animal health concerns, this episode delivers a fast-paced look at the stories shaping the pet industry today. Along the way, Jordan and Dr. Steph discuss what Amazon's Pet Day says about consumer trends, how expanding recalls reinforce the importance of quality testing, and what pet owners should know about protecting pets from fireworks season and the emerging threat of the New World screwworm.

🐾 What You'll Learn

From viral internet trends to serious industry developments, this episode has something for every pet-loving listener. Tune in today, and follow us on YouTube, Instagram, Facebook, and TikTok to join the conversation!

🎧 Find Barking Mad on the BSM Partners website, as well as on YouTubeSpotifyApple PodcastsAmazon MusiciHeart Radio, and Podlink.

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About the Author

Cady Wolf is an Analyst at BSM Partners. She graduated magna cum laude with a degree in English from Brigham Young University-Idaho, and she currently lives in Rexburg, Idaho with her husband, their two cats, and pet tortoise. She loves animals and learning about how to help pet brands and pet parents alike.

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